Meet Alejandra: Where Style, Sustainability, and Storytelling Collide

Where Threads Meet: About Alejandra and the Paths We Choose Alejandra is far from someone who follows the beaten path. With a background in social anthropology and a strong sense for communication,...

Freeze for a Moment – Feel Alive for Hours: The Joy of Winter Dips

Now that summer is coming to an end, our next favorite season is on the way – winter! So... you’ve heard about winter swimming, right?You know, that thing people do voluntarily – stepping into ice-...

From Ice Baths to Tropical Heat – Amanda Eliasson and Her Robinson Adventure x2

What started as a spontaneous impulse at home by the computer ended up becoming one of Sweden’s most intense TV experiences – not just once, but twice. With a mix of Pippi Longstocking’s boldness, ...

How to choose a bikini that moves with you— (And looks good doing it)

You know what you like. You’re not here for fast fashion, poor fit, or pieces that fall apart after one season. Whether you’re in the water, on the move, or just enjoying some well-earned downtime,...

The reason for Tumla - an interview with the founder Josefin Alvtegen

It all started with a camper van and a year of freedom Tumla was started by Josefin in 2022, but the idea of Tumla has been around for a long time in various guises. Josefin grew up with a lot of i...